Hannah Rucker

Below are a selection of events I’ve worked on over the years:

Virtual Events and Experiential Websites

I’ve worked on several virtual events and web-based marketing experiences over the past 3 years. From virtual company-wide meetings, shareholder presentations, and full website development for marketing and experiential purposes.

Most of these types of jobs were internal or private events/experiences, so I don’t have many pictures to share! The one I do have is from a Dell/Alienware marketing campaign “Defy Boundaries” where we made a gamified website that users had to solve a weekly puzzle to unlock prizes/enter a sweepstakes.

My responsibilities: sourcing virtual classes and guest speakers, managing comms with vendors. Digital asset management, tracking, and quality assurance. Script editing, closed caption integration, making sure websites are WCAG & ADA compliant. Keeping projects on task with project management software (Asana and Monday mostly). Working with creative teams to develop and edit still graphics, animations, and video editing for these events. Using virtual event software such as Swoogo, ON24, Cvent, Hopin, Eventbrite, Splash, and SpotMe. Tracking and helping with RSVP management and email blasts for pre, during, and post-event. Closing out and tracking the project budgets.

Crowdstrike Race to Anywhere 2021

A two-day virtual RC racing event that took place after the RSA conference (May 25-26, 2021). The course was fabricated from a blank space in Brooklyn NY. A simulator video game was created for guests to practice driving the RC cars before the live event. Attendees played the simulator video game on event day as a qualifier to get a chance to race the RC cars live.

The RC cars had cameras and microphones mounted on them, and attendees controlled them from their computers at home. The event was live broadcasted with racing announcers commenting during each race.

My responsibilities: managing vendors, creative assets, on-site PAs, load-in and load-out. Invite fulfillment, tracking and managing expenses, updating website assets and copy, closing out the budget.

Google Pixel 4 Launch in Time Square & Multi-City Retail Activations

The Google Pixel 4 launched on 10/24/2019 and to celebrate, Google and T-Mobile launched an activation in Time Square where guests can experience features of the Pixel 4, get a picture taken with Nightsight, and have their face up in lights on the T-Mobile Time Square Billboard.

The party didn’t stop there. In six cities across the country, T-Mobile celebrated by having a party to launch their in-store activation pod where guests can interact with new features on the Pixel 4. We threw parties in New York, Chicago, Miami, Las Vegas, Santa Monica, and San Francisco at T-Mobiles Signature Stores on 10/24 to celebrate the new Pixel 4!

My responsibilities: Coordinating the multi-city parties (hiring catering, DJ, and Travel Directors in each city), training and managing BAs/PAs for the Time Square activation, coordinating departments prior to event, tracking expenses and payments to vendors.

Cash Fest - A Concert Celebrating Johnny Cash and the YouTube Originals Documentary “The Gift: The Journey of Johnny Cash”

A YouTube and Best Fest production, it was a stunning show in Nashville, Tennessee at War Memorial Auditorium on November 10th, 2019. Little Big Town, Caitlyn Smith, Dennis Quaid, and John Oates were a few of the 20+ musicians that performed their renditions of Johnny Cash songs. This event featured a VIP floor with open bar, catering, soft seating, and display cases with items from the Johnny Cash museum in Nashville. GA tickets were sold as well, and all proceeds from ticket sales went to MusicCares.

My Responsibilities: Sourcing the decor items, florals, and display cases. Coordinating with the Nashville agency on furniture rentals and VIP items. Coordinating with the venue to secure use of outside Courtyard at War Memorial, help manage VIP check-in/front door.

Wu-Seum: A Museum Dedicated to The Wu-Tang Clan, Promoting ShowTime’s Docu-Series “Of Mics and Men”

Showtime and Mass Appeal put together a Wu-Seum honoring the Wu-Tang Clan and the docu-series “Of Mics and Men” directed by Mass Appeal’s own Sacha Jenkins. Located at Dolby Soho, it was free, open to the public, and in it’s four days up (May 16-19) drew over 10,000 attendees.

It featured immersive experiences of scenes from the documentary, a phone booth that played Wu-Tang songs, RZA’s basement recreated, an art gallery of W’s by artist CES, a room honoring ODB, a recreation of Washington Square park, and a lot of easter eggs along the way for fans to have fun and interact with! It was launched on the 16th with a party of 600+ guests, catering, and open bar sponsored by Hennessy.

My Responsibilities: managing vendors and on-site staff, working with design and fabrication teams to source props, tracking and closing out the budget.